Some of the best marketing companies are setting up their video libraries. Take a look at the NFL
and GoPro. Both now feature video libraries on
their website.
We have thought about the delivery mechanism in deep detail as well. In a few simple clicks,
you can have your custom-branded video newsletter to deliver to consumers and/or agents. Now
you can drive traffic back to your video library
and complete the cycle to increase your overall
business.
You don’t even need to produce any video to
take advantage of Tagible by REAL Trends. With
the vast marketplace, you may pick from the
most popular real estate videos, or simply choose
the influential people and tech companies you
want to disseminate their videos easily, fast and
effectively.
Purchase your Tagible by REAL Trends account
today.
Tech Trend: Integrations
As our technology consulting team visits with
brokers across the country, we see far too many
instances of system overload. The average brokerage is running with 10 to 15 technology programs. We wonder why agent adoption is so poor
in our industry? Agents can’t remember the passwords to all of these systems, plus who has the
time to manage and maintain them?
Here is what we advise. Besides your email platform, you should strive to accomplish everything
with a maximum of three technology systems.
This includes your: website, CRM, email marketing, transaction management, Intranet, internal
communications, mobile tools, CMA and document storage.
than three systems. Ideally, with these two technology strategies, you can have one place for
your agents to conduct their work.
Let’s take a deeper look, starting with single
sign-on. This strategy allows your users to login
from one technology platform to another. Thus,
you can create a hub and spoke model. All of your
agents go to one place to login for everything.
Agents can still work in multiple systems and
navigate quickly and easily from the main hub.
The next strategy is using an API, which is more
complex than a single sign-on system. Many
companies are opening up their APIs so that data
can flow from one system to another. A good API
integration could have your CRM completely talking with a separate transaction management system, and your agents would never need to leave
the CRM. The API route is costly. You can pay anywhere from $1,000 to $10,000 for an API integration from one system to another. In the end, this
is the ideal route. The trick is that both parties
need to play in a friendly way and allow their APIs
to be open (Not all players are like this, and some
are selective). Our industry is moving to a more
open and friendly approach.
The bottom-line is this: There is not one vendor that excels at every real estate technology no
matter what anybody tells you. Many have great
pieces. Some have multiple great pieces. Sometimes a fully integrated system with a few of the
pieces that are less than great is better than adding separate technology strategies, even if those
other pieces are better. Something will be left out
when it comes to your agent adoption.
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