Go in depth about video
and integrations and how these trends
impact the real estate space.
Technology changes quickly. That’s why it’s
so important to stay up to date on the trends.
The REAL Trends Technology Consulting team
researched the top four trends in the business
today. We go in depth about video and integrations.
Tech Trend: Video
Most people know that having a solid video
campaign is an ideal marketing strategy for
real estate professionals. However, an effective video strategy is more than just signing up
with a vendor and producing a video for every
listing you have.
As brokerages (and your consultants),
we need to start using video as a part of
a greater strategy. Video is more than an
embed code from YouTube or a way to see
listing images.
The hidden benefits of video include:
1. More engaged consumers on your website.
Video viewers average longer time per page, and
you keep them engaged.
2. Better SEO content (Google owns YouTube,
and that plays a role in their search algorithms.)
Websites with video are 53 times more likely
to show up on the first page of Google Search
results compared to the same traffic, the same
keyword, and two different sites—one with
video and one without.
3. Good video makes listing detail pages more
interesting and can help frame and sell your
properties better.
Of course, video is not perfect so
let’s look at a few of the drawbacks:
1. YouTube is a solid hosting platform, but a
horrible consumption and sharing platform.
YouTube has not capitalized on delivering their
valuable content. An example is that on your