Miniature Horse World Advertising Media Kit 2016 Edition Media Kit | Page 4

Miniature Horse World

Mechanical Specifications
Digital Format
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■ If color match is necessary , a match-proof and reserve your or color key must be provided . ad space !
■ 300 dpi images ( at 100 % scale )
Our staff will work with you
■ Images must be converted from RGB to to provide you with the best advertising options to fit
CMYK if color . your budget . NOTE : The printer and Miniature Horse World cannot be responsible for sub-par results if files / images are furnished in RGB format
■ All Fonts must be included or converted to outlines . ( Any unprovided fonts will be substituted with best match .)
■ Digital Files need to be 300 dpi at 100 % scale and saved in one of the following formats :
■ EPS ■ JPG ■ PDF ■ TIFF
Who is a Miniature Horse World Reader ?
Updated research shows :
■ The average Miniature horse enthusiast is a female , between the age 50 to 60 .
■ 76 % of those polled had large horses first , before diving into Miniature horse ownership .
■ Activities range from showing , to breeding , to therapy and just for their own recreational use .
■ On average , each of these proprietors own more than 14 Miniature horses !
Our membership could no doubt become some of your most loyal horse product customers !
The American Miniature horse continues to attract new owners , even in today ’ s depressed horse market . The AMHA continues an upward trend in memberships , registrations and show attendance as well as increased market demand .
Full Page
8.25 ” x 10.75 ” ( Trim size )
7.25 ” x 9.75 ” ( No bleed )
8.5 ” x 11 ” ( Add . 25 ” for bleed )
1 / 2 Page
V . 4.75 ” x 6.625 ”
1 / 3 Page H .
4.75 ” x 4.75 ”
Bus . Card 3.5 ” x 2 ”
1 / 4 Page H .
4.75 x 3.5 ”
1 / 4 Page
V .
2.25 ” x 6.75 ”
2 / 3 Page
4.75 ” x 9.75 ”
1 / 2 Page H .
7.25 ” x 4.75 ”
Who is a typical American Miniature Horse owner ?
■ 89 % Female
■ 37 % are between the ages of 50-59
■ 55 % also own large horses
■ 44 % breed , show and train their horses themselves
1 / 3 Page
V .
2.25 ” x 9.75 ”
Target These Active Consumers Each of these established horsewomen have free time to pursue their favorite pastimes -many are retired . They are multi-tasking , actively pursuing their mini horse lifestyle , with a steady income and have a multitude of horses to buy for … so you do the math !
The increasing popularity of the Miniature horse and the expanding International appeal have made the AMHA the world ’ s leading Miniature Horse Registry for horses under 34 inches in height .

Miniature Horse World Magazine Melissa Powell , Editor – 817.783.5600 ext . 311 – Email : editor @ amha . org 5601 S . Interstate 35 W • Alvarado , Texas 76009