32 MiMfg Magazine November 2017
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Keller
People often think doing the right thing takes away from the profitability of the company . My experience is the opposite .
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’ s story continued from page 30 .
Keller also is a long-time proponent of Triple Bottom Line concept that places equal importance on People , Planet and Profit . According to the company ’ s website , Triple Bottom Line basically means :
• People : “ Our goals shouldn ’ t come at the expense of our people , but because of them .”
• Planet : “ There ’ s only one earth , so we do everything possible to reduce our impact on it .”
• Profit : “ With our model , generating positive returns benefits all stakeholders , not only the shareholders .”
Although he has retired as CEO of Cascade Engineering , Keller remains quite active as an educator , speaker and proponent of community causes such as the Kellogg Foundation Board , the KConnect organization , Talent 2025 and the Grand River Restoration Steering Committee . Keller serves as an Executive in Residence at the Center for Positive Organizations at the Stephen M . Ross School of Business at the University of Michigan and he is a visiting lecturer at the Samuel Curtis Johnson Graduate School of Management at Cornell University .
“ I will continue to work on developing new ways for the community to communicate and solve some of its toughest problems ,” Keller said . “ Grand Rapids and West Michigan is a wonderful part of the world , and I am so honored to be working together with so many wonderful folks to allow it to become even better .” 6
Keller interacting with employees on the shop floor .