June 2019
MiMfg
MiMfg Magazine
Contents
Magazine
Jun 2019 • Vol. XXXII • Online Issue No. 3
12 12
On the Cover
Developing a Sound
Marketing Strategy
This Month’s Features
6 Key
Conversation
Chuck Hadden • MMA
8 Premium
Associate Member Spotlight
Mike Powell • Rehmann
Lean in Your
10 Going
Digital Transformation
Bill Artzberger • Lean Learning Center
11 5 Tips for a Great MFG Day
16 MFG Works Partners
Read MiMfg Magazine online:
mag.mimfg.org.
Editorial Staff
Chuck Hadden
Publisher Brett Gerrish
Copy Editor
Joy Wolf
Editor/Layout Sarah Martin
Advertising
Michigan Manufacturers Association
and MMA Service Corporation
620 S. Capitol Ave., Lansing MI 48933
Phone: 517-372-5900 • Fax: 517-372-3322
E-mail: [email protected] • Web: mimfg.org
MiMfg Magazine Vol. XXXII Online Issue
No. 3, June 2019 (ISSN 1936-8860), (USPS
024-973) published bi-monthly for $18 per
year by the MMA Service Corporation
(MMASC), 620 S. Capitol Ave., Lansing MI
48933-2308. Periodicals postage paid at
Lansing MI and additional offices.
On the Cover: It is possible for
manufacturers with limited resources
to build a sound marketing strategy.
Learn how Jim Richards and his team
at Total Security Solutions worked with
The Whole Brain Group to break
through the ceiling on page 12.
Excellence Awards:
10 18 MFG
Nominations Open
Member Spotlight
20 Industry
Joel Barrett • Berrien Metal Products Inc.
Marketplace
22 Manufacturers
Jennifer Littlepage • National
Association of Manufacturers
26 26 MMA Online Learning Center
Inside Every Issue
4 First & Foremost
5 Member Advantage
24 MFG at Work
27 Upcoming Events
3