April 2017
Shinola “Rolls Up Sleeves”
in New Campaign
With the tagline “Let’s Roll Up Our
Sleeves,” Shinola’s new series of ads
carry the inspiring message of the
American manufacturer and shares
stories of those who have rolled up their
sleeves and gotten to work creating jobs
and opportunities in their communities.
The individuals include Richard D.
Garcia, co-founder of Alma Backyard
Farms, an organization that creates multiple
opportunities for women and men who
were incarcerated to give back to the health
and safety of communities by growing
food in and for these communities.
“We know that companies want to
do more in America and, if we want to
be competitive as a nation, we need to
turn that ‘want to’ into a ‘can do’,” said
Tom Kartsotis, founder of Shinola. “We
hope this campaign inspires others to take
on the challenges of creating enterprises
in our country, building factories in our
communities and investing in America’s
workforce. Our plan is to continue to
grow and strengthen our mission by
rolling up our sleeves, empowering our
teams and leading by example.”
As makers of modern, handcrafted
watches, bicycles, leather goods, journals
and turntables, Shinola is a leader in the
reimagining of Detroit as a hub for
global manufacturing.
The campaign launched in March
and will be featured in key markets
including Detroit,
New York, Chicago,
Los Angeles, San
Francisco and
Washington D.C.
around Mother’s Day,
Father’s Day and
other holidays.
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Shinola’s “Let’s Roll Up
Our Sleeves” campaign
focuses on the American
manufacturer. Click on
the thumbnails for full-
size copies of the ads.
MiMfg Magazine
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