Celebrity fans include such powerful female voices as Michelle Obama, Emma Watson, Nicole Kidman and Serena Williams, drawn to its mission of helping young women.
Founder Shilpa Yarlagadda started the business in her dorm room at Harvard University in 2017 with the aim of selling jewellery direct to customers and using the profits to fund a charity arm, Startup Girl Foundation.
Half the profits from the Duet Pinky Ring collection and 10% of profits from all other Shiffon products directly fund seed grants for female entrepreneurs and start-ups that support female empowerment. In partnership with One Young World, a leading non-profit organisation for youth, Shiffon has been able to reach a growing number of young innovators.
“We believe a strong network of mentors is the foundation of success, and we want our Duet Pinky Ring to symbolise membership in this global network,” says Shilpa, now 23. “Our goal is to sell a million pinky rings and empower a million women across the globe.”
Naturally, the adjustable rings are as on trend as they are on message with seven styles made from sterling silver, yellow and rose gold with white or purple sapphires or diamonds, ranging in price from $90 to $640. The two stones in the band represent one woman supporting another – a tangible reminder of a pinky promise to ‘pay it forward’.
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Duet Pinky Ring