Fragile, sensual and breathtakingly beautiful, the ultimate woman shares many commonalities with the spirit of Blancpain's feminine timepieces. Convinced that women appreciate the expertise and magic of mechanical watches, the Manufacture was a pioneer in this world of all- female refinement. In 1930, Blancpain introduced the world's first self-winding ladies' wristwatch, the Rolls (now a popular collector’s piece) followed in 1956 by the Ladybird, equipped with the smallest round movement of the time.
Blancpain's epic saga of feminine watches was written by Betty Fiechter, an equally extraordinary woman who made history much like Marilyn Monroe. As the first woman to head a watchmaking company in 1933, her intelligence and visionary spirit paved the way for jewelry watches at Blancpain and resulted in the brand’s international reputation. Fiechter’s career trajectory was similar to Marilyn Monroe's, who became the second American woman to run her own production company. Their destinies were to meet and mingle in a unique creation: the Blancpain cocktail watch.
Timeless Elegance exhibition, on show from October 31 in Blancpain’s Boutique at 697 Fifth Avenue, 10022 New York, USA.