A new book hits the bookshelves in October giving a unique insider view of the fashion industry for a start-up brand, from one of the industry’s leading personalities Alison Lowe.
How to Start Your Own Fashion Label – The Definitive Guide, quickly became an Amazon number one best seller and is now a leading text book for all fashion students, as well as an essential guide for all start-up labels.
Awarded an MBE for Services to the Fashion Industry by HRH The Queen in 2017, Alison has built a reputation over the past 16 years as one of the leading supporters of emerging fashion. Alison is passionate about supporting creative talent and is renowned for her practical, realistic approach to running a creative business, and she has poured this passion into her book How to Start Your Own Fashion Label. Every one of the 329 pages gives valuable, authentic advise on how the fashion industry is changing and what a start-up brand needs to do to survive in the current economy. This book has been long awaited for, both by fashion students and entrepreneurs looking to start a fashion line.
How To Start Your Own Fashion Label is the definitive guide for anyone considering starting a fashion brand. This incredible book shares the realities of the fashion industry, shows you how to be successful, and teaches you how to avoid the common mistakes that many start-up brands make.
Covering all elements of starting a label, Alison’s tips will help you:
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crowdfunding rather than investment;
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success.
Alison owns two internationally acclaimed fashion support agencies, Felicities and Start Your Own Fashion Label.com, and acts as a consultant to brands across the globe – from start-ups to established fashion businesses. She also lectures at universities and fashion weeks across the world, sharing insider tips on how to launch a label into international markets.
“Alison has a wealth of experience, offering truly helpful, hands-on, practical advice for start-up labels and also for more established brands who are looking to re-strategise and evolve in a rapidly changing industry.” Charli Cohen.
"I fondly refer to Ali Lowe as my fairy godmother. Every single piece of advice she’s given me has been of enormous benefit. She’s saved me some expensive mistakes and taught me to think creatively to spot new opportunities. I would be lost without her guidance and I am forever grateful for her steadfast support for young, emerging brands like mine." Audrey Migot Adholla, Yala Jewellery.
The paperback book is available on Amazon for £17.00 or can be ordered through Waterstones.
For further information or interviews please contact [email protected]
How to Start Your Own Fashion Label – The Definitive Guide, quickly became an Amazon number one best seller and is now a leading text book for all fashion students, as well as an essential guide for all start-up labels.
Awarded an MBE for Services to the Fashion Industry by HRH The Queen in 2017, Alison has built a reputation over the past 16 years as one of the leading supporters of emerging fashion. Alison is passionate about supporting creative talent and is renowned for her practical, realistic approach to running a creative business, and she has poured this passion into her book How to Start Your Own Fashion Label. Every one of the 329 pages gives valuable, authentic advise on how the fashion industry is changing and what a start-up brand needs to do to survive in the current economy. This book has been long awaited for, both by fashion students and entrepreneurs looking to start a fashion line.
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new book hits the bookshelves in October giving a unique insider view of the fashion industry for a start-up brand, from one of the industry’s leading personalities Alison Lowe.