MilliOnAir Magazine Winter Edition | Page 260

Dalí Paris, when art

meets innovation

So from an innovation point of view, how do you use technology at Dalí Paris?

Our visitor can use an augmented/overlap reality mobile application that creates an exclusive intimacy with the masterpieces. New technologies offer the opportunity to dialogue directly with the work, to explore behind the scene, share content and be permanently aware what’s hot.

According to me, technology will help museums to demystify the art world, making it more accessible, exciting and funnier.

The collaboration we have with Huawei will give each mobile user a perfect opportunity to start creating his own tale. We need to show initiative on site but it’s also crucial to establish contacts before the visit. This app will help us to share news, exhibition and event program, new discoveries, etc.