That Gorilla Brand
Last month I discovered another two inspirational business founders who have just launched a forward-thinking and innovative clothing brand which is committed to making a positive impact on the world. Leo and Casey Gripari wanted to create something beautiful, raw and uncompromising and combined this with their passion to support an endangered animal. This led to the launch of That Gorilla Brand, which honours the animal that inspires the team and supports The Gorilla Organization, a charity that works to protect Gorillas and their habitat.
That Gorilla Brand (TGB) held a launch event in London to showcase their collection of ‘urban clothing with a twist,’ but the brand began its journey in 2018, with the idea of creating something truly unique. Taking inspiration from gorillas, these fascinating, gentle and quietly charismatic creatures inspired the brand’s three guiding values of Strength, Love and Loyalty. The brand applies the values into everything they do:
* Strength - We will use our platform to support creativity and lift up the voices of our community with our powerful designs.
* Love - We are driven by love and we love what we do. That Gorilla Brand is inclusive: For anyone, everyone, everywhere, always.
* Loyalty - Loyalty is at the heart of everything we do. Not only do we stay loyal to our customers by always putting quality above profit, but we show our loyalty to the gorilla, our inspiration.