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Originally from Trivero, the Loro Piana family became wool fabric merchants in the early nineteenth century. With the growth of industrialisation in Italy during the final quarter of the century, they transferred their entrepreneurial skills to Valsesia. The result was the F.lli Lora and Company Woollen Mill, and the Zignone Quarona & Co Woollen Mill was established in the early twentieth century.
Loro Piana is the luxury brand made in Italy with the finest raw materials available around the world. It reaches its most exigent customers through a global retail network of directly operated stores on the most exclusive shopping streets, on www.loropiana.com and in a very select number of specialty stores.
Cashmere
The Origin of a Secret
The Film
‘Cashmere - The Origin of a Secret’ is a fitting tribute to the perseverance of the traditional goat farmers of Mongolia and Inner Mongolia…
The Project
‘Cashmere - The Origin of a Secret’, is the first documentary in a trilogy directed by Luc Jacquet, ecologist and Academy Award-winning director of the “March of the Penguins”, at the invitation of Loro Piana.
“I have the extraordinary luck of being an independent artist who can choose his film subjects based on their sense and their power of inspiration.”
Luc Jacquet
Loro Piana
Edited by Marcella Martinelli
MilliOnAir | LOVES