MilliOnAir Magazine Spring Edition | Page 205

We cannot directly transfer all of them, however the top five are –

七転八起: Not giving up

一撃必殺: One Shot One blow (Fighting Spirit)

天下統一: Unify a country

風林火山: As fast as the wind, as quiet as the forest, as daring as fire, and immovable as the mountain

売られた喧嘩、買う度胸: To accept a challenge (if necessary)

Many of your pieces are created using ethically sourced cotton - why is sustainability important to your brand?

Sustainability is important to us, as we believe in creating pieces that our customers will use for a lifetime and will cherish them.

We source our materials and make all of our pieces in Japan – to prevent inefficient processes and CO2 gas emissions.

What makes Japanese Denim so special?

Japanese denim is produced in Japan, woven on vintage shuttle looms which are slow, relatively rare, and take great skill to maintain and repair - however they produce very unique and interesting denim.


Unlike Levi’s, Japanese denim usually uses proprietary, old fashioned, natural dyeing techniques that create rich fades and electric blues over time. Many Japanese denim houses have developed their own proprietary dyeing techniques that have been perfected over generations, some even doing so completely by hand, a very time-consuming and labour-intensive process. But the finishing is absolutely beautiful.

What are the key pieces from your latest collection?

Our key pieces from the latest collection are our best selling denim dresses and shirts featuring ‘Okayama’ denim and bold Japanese wording.

Who is the TOKKOU customer?

The TOKKOU customer is a person who appreciates luxury street style clothing, that is exquisitely made.

Where can we buy your pieces?

Our collection is available online at

www.tokkou.co.uk, as well as…

Wolf and Badger

www.wolfandbadger.com

Lonedesignclub

www.lonedesignclub.com

Not just a label

www.notjustalabel.com