Traditionally to be ahead of the trends you had to do your research, scour through fashion magazines, attend shows, liaise with brands and befriend store assistants to give you insights into new collections, whereas nowadays you can simply go online and scroll Instagram to see your own curated selection of aspirational looks. The rise in digital media has forever changed the direction of trends… catwalks which once sat at the top of the chain are now looked at alongside street style, influencers and social media allowing people to have a more individual expression of style.
With this in mind rather than focusing on super-specific trends - I’m providing my must haves and provoking you to embrace your individualism, find your niches and have fun!
CLEANER, GREENER BEAUTY
Previously brands could simply deliver a great product but in 2020 they are expected to deliver so much more – there is a increased emphasis on not only having products that work but they need to be able to show they are reducing their impact on the environment, are they sustainable? Vegan and cruelty free? If it isn’t good for the planet is it good for us?
REN Clean Skincare is at the forefront of producing sustainable products with a 100% recycled bottle (of which 20% is made up of ocean plastics) being used for it’s Atlantic Kelp and Magnesium Anti-Fatigue Body Wash teaming a product that works with green credentials. To show their commitment to the environment they are pledging to become zero waste by 2021, in that all of their packaging will be 100% recycled, recyclable and reusable.
MilliOnAir | Beauty News
Ruby Hammer MBE
2020 BEAUTY TRENDS
DO BEAUTY TRENDS STILL
EXIST?
Beauty Editor