For spring/summer 2020, ethical luxury womenswear brand Beulah returns to where it all began ten years ago in India with a collection inspired by the vibrant tones, prints and textures of South Asia mixed with oriental influences.
Drawing inspiration from the spice markets of Kolkata and the architectural wonders of the “pink city” Jaipur, the palette is warm, mellow and uplifting, featuring coconut creams, raspberry reds, sky blues and soft corals.
Sand-washed silks and organic cotton broderie complement the textured crepes and woven checks in a collection filled with depth and richness that represents Beulah’s biggest to date, ranging from classic occasion wear to exuberant high summer pieces.
This special anniversary collection not only reinforces Beulah’s status as a quintessentially British brand, renowned for its elegant and timeless style, but goes to the heart of its purpose as a pioneering force for long-term social change.
They added: “Our customers want to wear beautiful clothes but they also share our passions and values and want to learn more about the issues of modern slavery so that they, too, can be agents for change. It’s hard to believe, but more than 40 million people around the world are living in slavery and the majority are women and girls.”
''Our mission is to empower vulnerable and trafficked women through meaningful employment opportunities and to build a sustainable life free from slavery and exploitation.
For each beautiful garment created, there is an equally beautiful change happening to the woman who made it, this is our Beulah butterfly effect''