MilliOnAir | INTERVIEW
Yasmin Mills
A woman on an eco mission
By Contributing Editor Juliet Herd
Yasmin Mills is on a mission to create a circular lifestyle brand that is as ethical and sustainable as well as glamorous and fun. The former model turned eco-event organiser doesn’t believe you have to forgo luxury in order to do the right thing by our environmentally-challenged planet. “You can have green glamour; it shouldn’t suck the fun out of things,” she says, revealing she now buys mainly pre-loved clothes from sites such as Vestiaire Collective and the occasional investment purchase.
She has channelled her passion for sustainable living into Ecofetes, an eco-lux ethical homeware, event studio and TV brand, which she runs with her eco-chef boyfriend Justin Horne from a studio in West London.True to the couple’s sustainable ethos, the studio features up-cycled materials and vintage furniture and fittings. When she’s not organising events for high profile clients such as Sadie Frost, Caroline Massenet and Jade Parfitt (she masterminded the model’s eco wedding), Yasmin can be found hosting regular pop-up dinners with Justin as part of their vegetarian restaurant concept Sativa. She’s also producing a series of inspirational talks that she hosts at the studio and other eco venues including the Treehouse Hotel, where she interviews green pioneers like Jo Wood for the Ecofetes website. She’s also introduced an Instagram TV series called ‘How To Be Green’. “It’s little video diaries, like the ones Trinny [Woodall] does, where I look at how you can live more sustainably in day-to-day life,” says mother-of-two Yasmin. “I want to spread the message.”