MilliOnAir Magazine October 2019 | Page 142

How is British menswear doing?

All is looking rosy as we make ‘real clothing’. All this labels over everything is just nonsense. Sportswear should only be worn for sport. In the UK we are deeply rooted. We as a company are doing really very well.

What advice would you give to a young whippersnapper who wants to look the business?

Invest in good shoes. Be creative. Mix old and new.

 

Do you believe in the Beau Brummel maxim that if man stands out he has failed sartorially?

100%. Beau had it all going on. To be seen, and not heard.

 

Have you any odd clients requests?

Our clients are all individuals and from time to time we do get asked for the odd velvet boxer shorts (my favourite bit of business).

What is the most ridiculous item of male clothing that has ever been made?

Mankini

 What was the first item you designed and made?

A waistcoat out of ecclesiastical cloth.

 

Why did you pick Soho and Lambs Conduit for store locations?

Both are very individual streets with a great mix of clientele in the heart of the city.

 

What are your plans for the future?

To open more stores. I am a shopkeeper and that's what I like doing.

 

What is your idea of success and how would you define it?

Being able to open my shop door at 10am and close it at 7pm having sold lots of great clothing to a bunch of interesting people.