MilliOnAir Magazine March/April 2019 | Page 71

Creations inspired by the Maison’s heritage

With these luminous new creations, the Maison is renewing a tradition that has inspired it ever since its foundation: White High Jewelry. Fashionable during the Art Deco era and the 1950s and 1960s, this style combines the glitter of diamonds with that of precious metal – either white gold or platinum. Van Cleef & Arpels has reinterpreted it over time, resulting in such emblematic collections as Snow Flake, Olympia, Palmyre or À Cheval.

— Glittering diamonds —

Since its foundation in 1906, the Maison has established a reputation for selecting stones that instill a unique emotion. For its creations, Van Cleef & Arpels chooses gems of the highest quality. Both central stones and paving are subjected to the same rigorous attention to detail: the diamonds – graded D, E or F for color and IF to VVS2 for clarity – form a harmony, endowing the pieces with remarkable intensity.

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