MilliOnAir Magazine March/April 2019 | Page 164

MilliOnAir

The production line is 100% from EU. All the

jackets including the materials are

manufactured within the EU. It was important for

me to know that the people who made the

clothes were treated with the respect of a

craftsman.

We also work with a mill that use green energy

and even the technical membrane in our styles

is environmentally responsible.

Tell me about your brand Rener

Rener is a women’s outerwear brand that is not

a typical fashion brand. We have 5 styles and that

is it.

All pieces are designed with care and intention.

The style is minimal and the materials are

technical, premium and great quality.

The range consist of 5 different outerwear

pieces that suit the different seasons of the year

and are applicable to any place in the world. I

wanted to be mindful of our costumers need to

fully live in these styles whatever the climate or

location.

As an extra quality all of the outerwear pieces

are weather-proof. Our hero product is the

Trencher. It is a wool coat made with a technical

membrane that makes it Windproof, waterproof

and breathable. You get all the qualities of a

windbreaker and raincoat but in a wool coat. The

brand is built on a sustainable and ethical

foundation that ensures our production is safe

and responsible.

What made you steer into designing

sustainable premium-outerwear?

I think the sustainable part is just a given for any

young brand these days. Fashion is by no means

sustainable so when starting a brand today I

think it is important to be as responsible as

possible.

I wanted to make a fashion brand that had

purpose even after the seasonal expiration date

had passed, so the product had to be viable and

something you would invest in. I was always

good a designing outerwear and it tied my two

degrees in traditional fashion and sportswear

together. I spent a long time thinking about what

Rener should be and the only thing that made

sense was outerwear, there was no other

alternative.

What is the process of ethically manufacturing

your pieces?

We do a small production run and have a storage

that we sell from. It was the best solution for our

start up and because I did not want to start a

production that would ultimately end up in a

sales bin or landfill. This is also why we don´t do

sales. We believe in our product.