MilliOnAir Magazine March 2018 | Page 97

Wake up and keep it in the family

by Millie Cooper

In the late 1920's Buckley and Son's produced & delivered their herbal soft drinks across the North West of England in old fashioned wooden wheel lorries.

You can see from the picture below that the beverages came in old clay bottles that apparently the customer would then re-use them as hot water bottles to keep them warm during the long winter nights! Fast forward nearly 100 years and Alex Buckley the Great, Great Grandson is continuing the tradition set out by Joseph with his premium Heritage brand Wake Drinks.

Wake Drinks launched in the UK in October 2014. Wake's vision was simple: to offer a beverage that delivered in three key areas; taste, ingredient content and brand positioning. Wake Drinks are the producers of Wake, an active lifestyle drink which contains natural extracts, such as Green Tea, assisting hydration and providing extra performance; ideal for consumption during sports participation, after a gym work-out or simply when socialising with friends. Wake is premium, aspirational and has a simple, clear lifestyle approach with global appeal, offering a strong brand presence in any location. Currently available in the UK, China, South East Asia, South America and the Middle East.

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