MilliOnAir Magazine March 2018 | Page 57

Merchant Archive

This is the best notes of classic British garment making brought up to date. The chic elegance of each look pays tribute to the fashion heritage we have, nods to the Edwardian and Victorian run through the collection. Taking historic themes can be very difficult, they can so easily slip into pastiche or costume, but here is a label that understands that how to take the best notes and refresh those ideas for their own times. I think I'm in love.

Starsica

Quirky, cool, fun. Starsica are a label that’s built in playfully dark notes. Touches of delight mix with a nod to almost Brothers Grimm story telling add a new personality to these looks. Starsica is a young label, and as with the other young and emerging labels on this list, it's one you need to get on board with now, because they will be HUGE, people are going to love them.

Susan Fang

Susan Fang was also in ones to watch at Fashion Scout, and deservedly so, the clever almost oragami like building of the fabrics gave them a life and volume of their own. I am stunned at the understanding of fabric this incredibly talented designer has, and the mastery to create amazing wearable looks that take the ideas and create looks that will lift any wardrobe. I can't wait to see how Susan develops.

Teatum Jones

I could do this review in two words "just incredible". I loved every single look, the prints, the colours, the lines, it's as close to perfect a collection I've seen in a long time. After seven years =doing fashion I've seen a lot of stunning collections, but I'd put this up as one of the best I've seen, I'm not ashamed to blush and gush about how it made me feel, because it's all deserved. This is everything I want fashion to be.

Vin & Omi

We finish with one of my all-time fave labels. Vin & Omi have become the masters of exuberant and extravagant couture, and all done with ethically sourced or recycled materials. It's another example of how fun is back on the catwalks, and with a great sustainable message. I could spend hours telling you about why I adore this collection, it's versatility, it's diversity, its playful notes, it's beautiful prints, but I think you're getting the picture!!!

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