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Who would you like to see holding one of your drinks?
I think it would be great if we could get some of the athletes holding Wake at the next Summer Olympics in Tokyo 2020.
What is next for the brand?
Our two main focuses now are to continue to drive sales in China through existing and new channels and to increase Wake's brand awareness, this will be achieved through the implementation of key opinion leaders on video channels who have large followers and can promote our brand. We also intend to run Wake sports clinic mornings in gym's across China where Gym members can try Wake after a work out - We see this as a more interactive approach that will educate and benefit the consumer.
Are you hands on with the business?
I certainly am , as Wake in a sense has been my baby from the start. I have the passion and drive for it to deliver only the best in all areas so yes I've spent a lot of time involved with branding, can design, flavour profile, web design, events, social media etc and even personally delivered stock out to customers.
''you could say I breath and sleep Wake 24/7''
Thank you so much Alex for your precious time, good luck in Florida and we hope to see you back in MilliOnAir very soon.