MilliOnAir Magazine July/August | Page 75

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One of the questions that I’m always keen to explore is how designers perceive the change in the fashion hierarchy, I put it to Cassey that when I was a young man, (whisper it) nearly twenty years ago Europe was a huge exporter of fashion to the Asian market, and each year it’s become more and more pronounced that there has been a change, and now the dominant design region is Asia and there are a huge amount of designers not only selling in Europe but leading the way, what did she think was driving that change?

“In my country there are more and more people who appreciate design, and they’ve started to spend on good designs, so then you see when there is a small demand you start to see a shift, and even in China, look at the emerging Chinese designers, it’s crazy, it’s so competitive.

It’s great to have that opportunity, I think this is a great time for people discovering new designers and also with social media. I think that is a huge medium for people to discover new talent as well”.

For me this was her best collection yet, each season her use of print is surpassing the previous collection, I’m also a big fan of how she rejects the premise that the winter months mean more muted tones, after all when the trees are bare and the skies are lead grey, don’t we need colour more than ever. One of the great joys of this job is watching designers grow and I can’t wait to see what’s next.

www.casseygan.com

Photo Credit Simon Armstrong / Pop PR