MilliOnAir Magazine July/August | Page 194

What advice would you give to young designers?

“Internships are key, and learning the ins and outs of a business before starting on their own. The competition is insane, so it’s not easy. There’s no longevity anymore; I see hundreds of swim brands every year, but you never hear from most of them after 18 months. Cash flow is always a problem as you often don’t get paid for nine months. It’s very hard to survive in retail. My advice would be to focus on what you want to do and don’t give up. It’s all about trial and error and there’s nothing wrong with making mistakes and picking yourself back up.”

How have you stayed at the top of your profession?

“I’ve been very fortunate. I think it’s from learning what sells and what doesn’t - I might design something I love and it sells in the UK but not in other countries. Or, a celebrity wears something and there’s not enough stock and it sells out. I have to prejudge and guess what is going to sell in advance, and even with experience, I can still get it wrong.”

Is your passion for swimwear still as strong as ever?

“Totally. I love it. I love making women look good. I’m involved 24/7 – and keep a notepad next to my bed. There are no designers, just me and the amazing girls working with me. My offices in London, Italy and New York are all female.”

What would you say is your best quality?

“Patience. Living in Italy, you have to have a lot of patience as nothing works. Sometimes there’s no electricity or the roads are shut because of pollution. Common sense and positivity are my motto.”