MilliOnAir Magazine February 2018 | Page 58

MilliOnAir

The idea of creating a sustainable or ethical wardrobe from scratch is, without doubt, a daunting one. Not being able to wear the brands you are used to, limiting your choices in terms of trends, having to spend a little more than you would normally?

All of these concerns are of course valid, but it isn’t as hard as you might think to get started on a sustainable wardrobe – and it’s definitively worth it in the long run.

Here, we have rounded up 10 tips from the experts on how to have a more sustainable wardrobe, without very much effort at all.

THE 30 WEARS TEST

Livia Firth, the founder of Eco Age (a company which certifies brands for their sustainability) began the #30Wears campaign to encourage us to only buy an item if we really know that we’ll wear it.

“The biggest message is every time you buy something, always think, ‘Will I wear it a minimum of 30 times?’ If the answer is yes, then buy it. But you’d be surprised how many times you say no.”

Try to veer away from buying that statement piece you know you are only going to wear for one occasion, and instead invest in something with more longevity that you can wear again and again. Pick more versatile pieces that can be styled in different ways, rather than that one item you know is going to fall out of fashion in no time.

INVEST IN TRANS-SEASONAL CLOTHES

Only buy items that you know are going to work for you all-year-round. Don’t shell out on an entire summer wardrobe each year when you live in cold and rainy London – you won’t pass the 30 wears test. Instead, spend the bulk of your money on pieces that will see you through more than one season. Jeans, T-shirts, classic dresses, timeless coats and jackets will make for a much more sustainable wardrobe.