Talking of Liberty, how did you get them to stock JACK when you first launched the business – was it quite an arduous process?
I discovered that Liberty were looking for a unisex British scent brand, so had a meeting with their head beauty buyers and pitched my story and they agreed to launch it exclusively at Liberty for the first year in 2014.
Can you tell us about your decision-making process when deciding to launch a new fragrance, do you have specific notes in mind from the offset or are you literally ‘led by the nose’?
I love cooking and in the same way that I think of food combinations, the same process applies to scent and am always thinking about which scents combine to create the essence of a time and place.
JACK PICCADILLY’ 69 is the latest fragrance in your range, please can you tell us a little bit more about it?
I visited London when I was 12 in 1969 and the Eros Fountain in Piccadilly Circus was covered in patchouli scented hippies, alongside the smell of petrol fumes from the traffic. I went to Fortnum's for tea with my parents and sat on leather banquettes. Earl Grey tea is flavoured with Bergamot oil, so in homage to this eye-opening visit, I've combined bergamot, petrol, patchouli and leather, which smells like sex in a bottle.