So here are a few tips on getting started:
* Be clear about what you want to be well-known for and why. This can be in expertise and personality.
* Define who you need to be more visible with to reach your goals, internally and externally.
* External contacts – industry journalists, event organisers, content writers, expert bloggers, other experts and leaders in your sector, CEOs of local or national charities, non-executive director agencies, etc
* Internal contacts – senior people in other divisions or countries, your communications and PR team, assistants of key people, etc
* How is it best to be more visible with these people? What is their agenda – make it about them where you can. Just a few ideas to get you started:
* Write articles & blogs
* Compile a synopsis of a recent project and learning points that might help others
* Thank people where due
* Manage your social media profiles, posts and comments to attract these people and the desired audience, and illustrate your expertise
* Speak for a local charity
* Get yourself on a panel or speaking platform for a local or national conference
* Whatever you’re doing to raise your visibility, remember humility as a leader is attractive, likeable and authentic, so make sure you keep this in mind.
Above all, remember world-class means having a strong personality that is known over and above your individual products and services. You and your leaders provide this personality.
If you want to learn more about developing your Leadership Brand, attend Lesley’s exclusive Leadership Brand Retreat in Carmel-by-the-Sea, California on April 11-1
Lesley Everett – Author of Corporate Brand Personality
Walking TALL provides Personal Branding and Corporate Brand Personality services to professionals and businesses, to inject authenticity and trust in your brand.