And don't think I'm letting the press off here, over the years we have added the cult of personality to fashion week as much as anyone else, we're just as guilty, paragraph after paragraph about who was front row at a show. We need to think carefully about our readerships, who should we be reporting on, rather than who is the most sort after invite, or has the most fun presentation. We need to get back to it being about fashion and designers. If we don't, are we really serving the communities that trust us to bring them the best of what they want?
However, it's not all doom and gloom and the fact that these conversations have started fills me with hope, we can save our fashion week. We can give our amazing creative & brilliant designers reason to stay and prosper here. We simply need to think about what has happened and the way we can get back to London Fashion Week being the most sought after place for business in the world. Without a shadow of a doubt London is the best week on this big old planet and will be for a long time yet, but let's do the hard thing and put the fun aside to make the choices that will preserve it and make it prosper. It's the most incredible place to be, I can't tell you how much I love it, and how proud I am of the conveyer belt of world class designers we have showing, but we need to help and support them, I'll end by ripping of JFK, ask not what fashion week can do for me, but what can I do for fashion week.
Ross Pollard
Fashion & Grooming Editor