MilliOnAir interactive Magazine September 2017 - Page 53

BOUX Avenue’s latest collection of lingerie showcases a mix of fashion-forward styles with elegant detailing and sophisticated glamour. 

For the brands latest campaign, Boux Avenue, owned by former Dragons ' Den favourite Theo Paphitis, enlisted the help of stunning Love Island winner Amber Davies, who can be seen modelling her favourite pieces from the current range. 

In trademark brand style, Boux Avenue seamlessly balances fashion-forward elements such as criss-cross strapping, with beautiful mesh, lace and guipure embroidery, across both timeless and trend-led lingerie shapes. Rich shades of grape, navy and emerald feature heavily across the collection reflecting an autumnal feel. Sheer bralettes are given touches of colour through floral embellishments. Figure-hugging bodies ooze sophisticated glamour with plunging necklines, cut-out details and lace panelling. 

Following a whirlwind few weeks upon exiting the Love Island villa, Amber has come into her own in this latest campaign. The body-confident beauty truly brings the collection to life with her enviable curves and girly and playful persona.