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With two short seconds to make an impression, your message needs to be clear, concise, and intriguing in order to stand a chance at driving its viewers to pause and take action.
One of the greatest mistakes advertisers make is attempting to cram every single benefit and feature a product or service offers into a single ad. The more text an ad includes, the more daunting it will appear and less likely viewers will be to give it the time of day. So, for the sake of simplicity and effectiveness, consider refining your message to focus on one main feature of a home, benefit to working with you, or value-add that you offer as an agent.
1. Keep it simple.