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Written by Tiana Baur
Marketing Manager, MoxiWorks
So, are you going to plaster “haunted house” all over your listing advertising and presentations? The good news is that if your current listing pertains to this, then the sky is the limit for your marketing. Who doesn’t love a freaky open house during the month of October?
By using the home’s history to your advantage, you’ll be able to get way more feet through the door viewing the home that you’ve carefully staged and made look spooktacular. Open house visitors will quickly forget about the eerie past the home holds and be thinking about the fright-fest they’ll host in the home next year.
Step 3: Figure out your marketing game plan.
Like any other transaction, closing day is a time to celebrate. Given the circumstances, we recommend fully committing to this unique home by giving a gift in the same spirit. Creepy cauldrons, spooky succulents, scary skeletons, or any of these wicked wines should do the trick.
In all seriousness, just because a house may have a history, it doesn’t mean it’s something you can’t help its future owners overcome. A house may have an infamous past, but it can always be turned into a home with a little TLC! Make sure you’re being proactive if there is a history to your listing that isn’t ideal, that way you can be prepared for any questions or bumps down the transaction road.
Step 4: Close it like a winner.