Mile 62 by MoxiWorks Issue XXIV | Page 14

Have a killer piece of advice about the home buying process that your audience might find helpful? Share it on social media along with a link to your contact information so they can easily ask any follow-up questions.

Day 25: Share a pro tip

Is there a particular question that you’ve been asked multiple times by several different clients? Post the question along with the answer on social media. If multiple people have already asked, many more people are probably thinking about asking. Beat them to it and offer them the information they’re searching for proactively.

Day 26: FAQ time

Any excuse to celebrate with your sphere of influence is an opportunity worth taking on. If there aren’t any major holidays coming up, take a look at the #hashtag holiday calendar (yes, that’s officially a thing) and see if there are any worth celebrating on your social accounts.

Day 27: Celebrate a holiday

It’s always valuable to have a grasp on what your competition is doing on social media and how you stack up against them. Take some time to browse through the social accounts of

Day 28: Research your competitors

If you’re not watching Million Dollar Listing or Fixer Upper in your free time, do you even like real estate? Engage with your followers over your shared love for housing-related shows by posting a quote from your favorite show, sharing one of their impressive remodels, or reposting something from a star in the show.

Day 21: Watch HGTV

Spread the love by letting some of your most engaged followers know how much you appreciate them via direct message or by tagging them in a post. If they know that liking and commenting on your posts is making a positive difference for your business, they’ll likely be encouraged to keep it up.

Day 22: Show your appreciation

Boost engagement by purchasing tickets to a local event or concert and hosting a giveaway for them on your social media accounts. Have your followers enter for a chance to win by leaving a comment under one of your posts!

Day 23: Host a contest

It’s not hard to believe that 46% of Americans check their smartphones before getting out of bed in the morning. Yes, we’re addicted. Yes,

it’s probably only going to get worse. And yes, it’s most definitely time for you to leverage it.

Day 24: Start advertising

Incorporating digital ads into your social media plan is a must in order to meet your clients where they’re already spending time — online. Create an ad for your hottest listing now.

When it comes to humor on social media, we could honestly all probably learn a thing or two from these accounts.

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