Mile 62 by MoxiWorks Issue XXIV | Page 12

Did you just complete a marathon? Make an apple pie that’s to die for? Whatever it is, post a pic of something personal in your life. Your followers want to feel as though they can relate to you, and giving them glimpses into what you’re up to outside of the real estate realm can help accomplish that.

Day 14: Post something personal

Take a gander over to the “Events” section on Facebook and look for a local event that you feel your followers would enjoy. Once you find the perfect one, share it on your page along with some commentary on why you’re excited about it.

Day 15: Share an event on Facebook

Share your latest blog from your agent website on all of your social media channels. Not only is this yet another way to spread the

Day 16: Share a new blog

Whether or not they’ll admit it, everyone loves a little time in the spotlight. Post a pic of recent clients you’ve sold a home for, preferably in front of said home. People in real estate LOVE those pics, so you’ll likely generate loads of engagement from it.

Day 11: Highlight a client

Social media rocks as long as it doesn’t encompass your entire life. Take a day to put the phone away, live in the moment, and enjoy the people around you without obsessing over your Instagram account.

Day 12: Hit pause

Sharing accurate statistics and facts can help build your credibility and demonstrates to

Day 13: Share a real estate-related stat or fact

You are the real estate expert in your neighborhood, and it’s time to spread the word! Share your new favorite restaurant, boutique, or coffee spot. The more you position yourself as the go-to advisor for your neighborhood, the more your audience will trust what you say and look to you for advice.

Day 9: Get local

One of the biggest keys to success with social media is continually engaging with your followers. Like, comment, and share their posts as often as possible. The more you do, the more inclined they’ll be to repay the favor, so do your best to make engaging on social media a small part of your daily routine.

Pro tip: This is a perfect way to pass the time while in line at the supermarket, “patiently” waiting for your morning coffee, and gives you something to do while in the elevator.

Day 10: Engage, engage, and engage some more

neighborhood, the more your audience will trust what you say and look to you for advice.

your followers that you know your stuff. Use a content creation site like Canva to quickly make an intriguing visual for your stat. Make sure to cite your source when you post!

This stat/fact could be related to topics such as:

• The housing market in your local neighborhood

• The hottest design trends in the market

• Tips for getting the highest ROI on a home

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