9 / MILE 62
Try Virtual Staging
If there’s one golden rule for social media success, it’s that your images need to be on-point. If your pics are uber outdated or blurry, it’s time for a refresh. Real estate agents use their headshots constantly so please, please, spend the extra cash to get them done right by a professional.
Day 1: Image makeover
Write a new personal bio. Save the novel for the “about me” section of your website and keep your social media bio short and sweet — emphasis on the short. Make sure you add a healthy dose of personality to intrigue visitors, not bore them away to your competition’s account.
Day 2: Bio redo
Hashtags can play an important role in driving your posts and profile to reach a more robust audience. To set your content up for success from day one, have a hashtag lineup ready to go the second you get your accounts up and running. For more info on hashtag best practices, take a look at this HubSpot article.
Day 3: Research #hashtags
Now that you have the building blocks of a strong social media account, it’s time to sign up for at least one (if you haven’t already). Due to the visual nature of real estate, we’d recommend being on a minimum of Facebook and Instagram. To set up/refresh your account:
• Create a username that can be used consistently across all your social media
Day 4: Account setup
accounts consistently across all your social media accounts
• Make one of your new, gorgeous headshots your profile picture
• Copy and paste your updated bio into the bio section of your new profile
• Add your website URL to the link section provided
Now that you have the building blocks of a strong social media account, it’s time to sign up for at least one (if you haven’t already). Due to the visual nature of real estate, we’d recommend being on a minimum of Facebook and Instagram. To set up/refresh your account:
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Although it might seem easier to start off by posting an image, most consumers prefer video content, so you might as well come out of the gate strong. Making an introductory video for your social profile will help visitors get acquainted with you quickly, increasing your chances of getting them to follow you. It doesn’t have to be anything too fancy or high-tech, but it should still scream quality. Most smartphone cameras these days should do the trick.
This video should include info such as:
• Who you are
• What brokerage you’re with
• What you love about working in real estate
• How clients can contact you
Day 5: Create and post a video of yourself
Have any current listings that are especially beautiful? Show them off and real estate-ify your page by posting pictures of them. Get in the habit of posting images of new listings as soon as possible and don’t forget to add your #hashtags into a comment below your post!
Day 6: post an image (or 2)