Positioning Your Home to Sell
Pricing your property at fair market value, from the start, will
generate the most activity from real estate agents and home
buyers. The price must attract enough attention to result in
showings and offers.
Studies have shown:
z There is a 95% chance of sale if a home
is priced at market value
z There is a 50% chance of sale if priced
at 5% over market value
z There is a 30% chance of sale if priced
at 10% over market value
z There is a 20% chance of sale if priced
at 15% over market value
When the asking price of a property exceeds fair market
value, the pool of potential buyers decreases dramatically.
If the asking price is:
15% Over
Market Value
10% Over
Market Value
5% Over
Market Value
Current
Market Value
The property appeals to:
20% of
Buyers
30% of
Buyers
50% of
Buyers
95% of
Buyers