The Importance of Initial Market Positioning
The largest number of potential buyers will view a newly listed home within
the first 14 days on the market, and the number will decrease as the days on
the market increases. This pool of buyers includes home buyers just entering
the market and, more importantly, buyers working with Realtors who have
already seen the existing inventory and have not found a home, making them
eager and able to make an offer.
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Therefore, your property should be priced to sell at fair market value, from
the very start, to take advantage of this increased level of traffic and buyer
interest.
z Aggressive pricing will attract more attention from buyers and increase the
odds of selling your home faster
z Setting an initial price that results in few showings and no offers may
require price repositioning
PEAK SELLING ACTIVITY
Week 1
Week 2
Week 3
Time On Market ( Weeks)
Week 4