HIGH SCHOOL STUDENTS
DEVELOP MARKETING PLAN
FOR READPLAYTALK
Students in Poteet High School’s marketing success. They pored over the ReadPlayTalk website
organization, DECA, have been busy promoting to understand the heart of the initiative.
ReadPlayTalk this school year. “In the class,
A project we learn how
that began to evaluate a
last October company and
to support determine
MISD’s early what the
literacy needs are for
initiative has that company,
not only as far as
benefited marketing is
the district concerned.
but has also Then we
brought develop
accolades innovative
to a group ideas to
of special continue
students. marketing that program,” Poteet DECA sponsor
When Jose Elizondo Martinez, Jazzelle Medina, Rochelle McMillon said. Raven McMillon and Victoria Serrata learned about The project that the students ended up developing
what the district has been doing to educate the was two-fold; there was a community awareness
community on the importance of educating event piece as well as a creative marketing project.
children from birth, they knew they wanted to help. In order to help create more public awareness of
And their marketing teacher, Rochelle McMillon, ReadPlayTalk in Mesquite, the marketing students
was on board, too. worked together to host a book drive. Focusing
So, they got to work. First, they learned all they on aspects of event-planning such as hospitality,
could about ReadPlayTalk—the “why” behind
it, and what parents and educators can do to
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corporate donations and promotions, the students
planned a successful book drive that benefited
make sure that a child’s family income level Mesquite kids.
does not determine his or her future reading Poteet sophomore Raven McMillon said she was