BELOW AND OPPOSITE PAGE
Photography and editing by Emmanuelle Choussy
Assisted by Romain Leroy
Creative directIon by
Marc Bensemhoun
Styled by Joey Tierney and Haute Street
Hair by Lea Journo and her artistic team
Location at Beverly Wilshire Hotel, Los Angeles, CA
Makeup by Adela May-Pino and Amy Vu
Where do you draw inspiration from when selecting locations, models, fashion, hair/makeup etc…?
When I am in charge of the production of a photoshoot, the period before (the preparation of the session) is probably more important than the photoshoot itself because the quality of the edited photos will depend on
the quality of the research you do prior to the shoot and the team you are able to build. It is a long work of preparation to meet people, choose the most specialized partners for the theme you decide to work on and the most devoted crew. All these ingredients mixed together are able to create a good energy and a good photoshoot. I find my inspiration all around me. As for myself, everything always starts with the location. When I have the location, images and framings start to appear in my mind. Then I see the models, the outfits, the hairstyles, the makeup...etc. My crew ceates the magic to help me achieve these images.
What are the biggest differences you see in fashion photography today as opposed to fashion photography in the 1960’s?
Your question is funny because I was recently working in Dallas for a photo report about President JFK’s last hours. I am totally fascinated by all the glamour around the Kennedy family. When I was preparing my report, I looked at many photos of Jackie and John together or separate and realized how they started to use television for their communication and how their outfits were completely studied and mastered. The standard of fashion photography, of course, has changed since the sixties. I would say that today the picture is less spontaneous and less natural. Even if it seems that the “photo retouching” already existed at the relevant time - remember