or glamorous. It is important to be me and find places to be vulnerable in my work – I think those are the places where true connection and relationship begins. I suppose what I mean by that is that working in fashion public relations, you will most likely experience a fair amount of rejection, ridiculous expectations, and inflated ego – all of which can make the work exhausting and hard to just shrug off. Of course, there are those who thrive under these circumstances; but if you’re like me, you might take a lot of this stress on, and begin to believe such things are the norm. It won’t feel very good. I think it can be helpful to know that things are going to be tough; people are going to make ridiculous demands upon you; and editors are going to be dismissive and impatient. However, if you know these things are coming, hopefully you can just be like, “oh, this is one of those really hard days,” and let it just sort of run off of you and move on. That said, if you can work alongside supportive, talented people and make that commitment to learn and grow, you will build confidence, and experience some of the greatest career highs out there!
You offer strategy sessions, speak at events, and have published two books about becoming successful in Fashion PR. What drives you to be such an educator in this field and how has it been rewarding?
I grew up in a family of educators, and the one thing I did not want to become when I grew up was a teacher! However, I have since recognized that I am a teacher, I’m just going about it in a different way. I am lucky, in that I have
the ability to coach, impact, and nurture others in all sorts of ways that can take place outside the classroom. I can do it through weekly articles on PR Couture, through a workshop like Fashion PR Confidential, or at a seminar, summit, or conference. I used to love to watch my parents teach, it was such a creative outlet, and they made such a difference on so many students by being kind, accessible, and capable of inspiring enthusiasm and community in their classrooms. It’s that part of sharing knowledge that I find rewarding.
Can you tell us what is next for Crosby Noricks?
I’m taking the next few months to tend to PR Couture as well as myself, and see what new opportunities and ideas catch my fancy!
PRCouture.com
CrosbyNoricks.com
FashionPRConfidential.com
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