homage to the legacy of the past. We must always look towards the future while doing so. One thing that I did know from the start was to honor the same high standards that were set forth by the original label “Callot Soeurs” back in 1895. Our growth is measured and controlled precisely to honor the same original values. Our clientele appreciates that.
From a marketing perspective, what are the top three ways you have found to be successful in generating sales?
Word of mouth is invaluable. The trust our clientele has vested in our brand is demonstrated by their loyalty, and they are always willing to share their
experiences with those in their circle. We also require the incredible support of the press - not in the form of paid advertising, but more significantly through the writing of articles. This is the opportunity you are giving me right now! I appreciate that! It is this kind of exposure that provides us with the platform to make our brand become better known. I view it as a wonderful conversation amongst friends. Last but not least, through our retail outlets, our own boutiques, and our partners.
As the Creative Director for Calvet Paris, what are your duties, and why did this job title appeal to you?
I am the Chief Designer as well, so my duties involve several areas. I work in
Calvet Paris Margrethe II Handbag