Hosting a
Boutique Event
New data from the Event Marketing Institute shows that the reach of events is three times more than the actual attendance. This is because of the ‘word of mouth’ effect.
Kim Sullivan, Senior Vice President and Chief Marketing Officer for the Event Planners Association explains,”Special events create a ‘buzz’ around a product, venue, or service. They serve to develop the vital ‘word of mouth’ component desired in a company’s marketing mix. Personal endorsement of an event typically equates to an endorsement of the product/service being promoted. A special event also creates the opportunity to develop a public relations campaign leading to the often elusive and much sought after media coverage.”
Event Marketing Institute reports that, “Those who had an enjoyable
experience with a product or brand advocate because of their positive interaction with the company, brand, and/or specific product at an event.”
Knowing this data, one can determine that boutique events are a vital component of the business marketing strategy. So, what ideas can a retail shop use to bring in the public, create a buzz, generate a positive experience, and gain some media coverage?
Giveaways
Offer a free wardrobe makeover contest and stir up interest in your fashion, style, and designs. This also gives an opportunity for the company’s fashion consultants to prove their knowledge and expertise on their professional styling skills. This shows the winner how to wear their new ensemble, how to accessorize it, and where to wear it.
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marketing