Do you have any advice for entrepreneurs dreaming of opening their own boutique one day and what do you consider to be the first step?
Starting your business is a significant event in everyones’s life. It can be full of struggles and challenges. That’s why the first and foremost step is to always follow your passion. Clarify your intentions. Take action. Prepare yourself to work very long intense hours. Timing is everything, and its up to you to make the difference between winning or losing. Stay open, follow your dreams, test your new possibilities for yourself. Use your knowledge and tools that best resonates with you. When you are passionate, you may not be good at what you are doing in the beginning. But if you have to do it to follow your passions - experience will make you amazing at it!
What has been the greatest source of marketing for Boutique on 57 and what are some of your future marketing goals?
In an industry where everything changes with the speed of a concord,
it's essential to create enthusiasm,
and excitement. It's not always about selling. Instead, it should be about sharing, connecting, and inspiring! Having a compelling story and being able to effectively communicate that story - through creative fashion ads, strategies, events, contests - helps us to create rapport and builds a relationship with our potential market .
We additionally developed an
online-brand identity. It lays out the personality of our company with broad products, news, press, and free shipping offers.
We communicate with our prospects through blog posts, Youtube videos, and social media. Thereby, building a meaningful community that actually follows us online and feels incredibly positive. It's like bringing Boutique on 57 to life.
We research “influencers” and innovators in the industry, reach out to those people, and partner with them. The marketplace is rapidly changing because of globalization, and we intend to be very involved in all aspects of this incredible industrial metamorphase.
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