What have you found to be the best marketing tool for your brand and why?
The best marketing tool is absolutely the social media. And I think it’s not just for my brand, but it’s for any kind of business. Consumers are looking for sincerity and want to affiliate themselves with the brands they use. That’s also the reason why there are a growing number of bloggers lately. Bloggers are people just like us. They want to buy the best product for as little as possible and they use tools like facebook and twitter to inform their audience. Bloggers find new and fresh designs; and they help their audience to meet with these fresh designs.
Can you describe a highlight moment for you as a designer that created a feeling of great accomplishment that you have experienced so far?
It was the moment I took a bow after my fashion show last September. It
was a moment of joy. I was overwhelmed and humbled by the audience. I didn’t invite many friends and any family. So seeing and hearing that kind of enthusiasm and affection for the first time from fashion critics and fashion lovers was definitely a memory of accomplishment for me.
"The best marketing tool is absolutely the social media."
What are your future goals for GULSHACHERELI?
My future goals for GULSHACHERELI is to grow and expand eventually. I plan to have an accessory and a shoe line in the near future. I also have plans for the overall fashion industry but it’s too soon to tell the details…
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