Members Club Exclusive Early Magazine VAPOUROUND-MAGAZINE-ISSUE-22-WEB-compressed - Page 136

EVENTS MARK YOUR CALENDAR THE UK’S VIBRANT CAPITAL WILL HOST EUROPE’S LARGEST CBD EXPO IN JULY, WHICH PROMISES TO FOCUS ON PROFESSIONALISM AND BUILDING STANDARDS IN THE INDUSTRY. VAPOUROUND WILL BE THERE AS MEDIA PARTNER TO THIS HOTLY ANTICIPATED EVENT DEBUT. By Gordon Stribling Europe’s largest CBD expo will draw more than 80 exhibitors to London’s ExCeL over two days and will cover and area of more than 4,000 square metres. The event is billed as a hybrid business and consumer show, focused on all things CBD, cannabinoids and medical cannabis. It will serve as a platform for CBD brands at all levels of the supply chain and will connect companies with consumers eager to navigate the often- overwhelming CBD market. The Europe CBD Expo is the latest to join a slew of legal cannabinoid events to have been added to the UK and Europe’s event calendar in the last couple of years. But unlike some of its competitors, Europe CBD Expo is more than just a showcase for the, dare we say, ‘full-spectrum’ of CBD products and companies vying for consumer pounds. The thorough vetting process set by the organisers has been designed to ensure that only the highest calibre of products, companies and speakers are included over the weekend. We last spoke to London CBD Group marketing director Kristina Spionjak for the inaugural issue of our sister-publication, Vapouround CBD Magazine. The event has since begun to take shape, with more speakers confirmed and the seeds planted during the planning process beginning to sprout. One recent addition to catch our attention is the app, which will give attendees access to the floorplan, agenda, exhibitors, speakers and workshop details, as well as a highly-accessible networking platform. Kristina said: “B2B visitors and exhibitors will be able to set appointments with their fellow attendees, and for exhibitors the event app also offers a lead retrieval system enabling them to record the details of everyone that visits their booth.” Industry professionals can connect with accredited press, influencers and brands in the Influencer Lounge. Press passes will only be issued to media and influencers on assignment for recognised organisations and publications relevant to the industry. Interviews with leading brands and figures will be broadcast live on social media throughout the day. 136 | VM22 “MANY SPEAKERS WILL BE COVERING ALL ASPECTS OF MEDICAL CANNABIS, INVOLVING THE FULL RANGE OF CANNABINOIDS AND TERPENES AND GIVING THE AUDIENCE AN UNDERSTANDING OF HOW ALL OF THESE COMPONENTS INTERACT WITHIN THE PLANT AND THE HUMAN BODY.”