Melbourne Fringe Festival Report 2016 1 | Page 8

ATTENDANCE
MEDIA REACH
ATTENDANCE
AUDIENCE AT FREE AND TICKETED EVENTS

351,466

AUDIENCE GROWTH
2016 351,466
2015
335,494
AUDIENCE AT TICKETED EVENTS

75,443

2014
322,738
AVERAGE TICKET PRICE

$ 22.71

HUB ATTENDANCE

39,000

NO . OF TICKETS SOLD

65,689

MEDIA REACH
MEDIA VALUE

$ 7,439,087

FACEBOOK
TWITTER
INSTAGRAM
FOLLOWERS
27,196
19 % increase
FOLLOWERS
25,941
10 % increase
FOLLOWERS
3,759
75 % increase
REACH
485,927
218 % increase
REACH
195,570
76 % increase
# melbfringe REACH
145,290
YOUTUBE VIEWS
24,148
21 % increase
WEBSITE VIEWS
3,193,225
261 % increase
ENEWS SUBSCRIBERS
28,427
12 % increase
melbournefringe . com . au

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