Issue no: 08
With the successful growth of the publication
I have been frequently questioned about the
financial status of MAM . How MAM sustains
and maintains itself financially, and how
does it generates income and make profit ,
particularly as an online magazine. These
are some of the common questions i usually
have to answer.
It is not rocket-science that publication
depends on advertisement and independent
investors. A newspaper or a magazine sells
advertisement space to potential
advertisers. The advertiser buys the space,
advertise their product or service. The
advertiser basically pays for distribution.
First and foremost when MAM was
established it did not necessarily need
money to start. All it needed was a group of
potential passionate writers and arts
enthusiast – or aspiring journalist if you like,
computer installed with standard layout and
design programmes and or software. We
identified individuals who had similar
interest .We found each other through social
media. We simply exchanged e-mails and
shared ideas and what we can achieve if we
worked together. MAM’s founding principle
is to promote the arts and recognise artists in
the province of Limpopo, to impart skills and
develop young writers, motivate and inform
aspirant artists about the industry.
A team of passionate writers, graphic and
designer was assembled through cheap
processes and simple procedures. Our 1st
to the 7th issue,
were assembled,
completed and distributed online via e-mail,
www.megaartists.co.za
WhatsApp text, Facebook Inboxes, SMSs
and phone calls. The team never met
physically until recently. We collected
articles, contacts and ideas distance apart.
A cost effective approach. No real money
was involved.
The point I am making is that if you want to
do something, it's up to you to follow it if you
have the right combination of skills, work
ethic and know-how. Stand up and just do it.
Start small, identify people with similar
interest and share ideas and work together.
All you need is to be dedicated and
committed to the idea. There is always a
way. Try not to focus too much on getting
starting capital but focus also on other
options that can get your project off the
ground. If you focus only on one option you
will not see other opportunities that might
assist you and take you to the next level.
How MAM sustains and maintains itself
financially, and how does it generates
income and make profit is not the issue.
What matters is we are here and we are selfsufficient because of our
founding
principles. We just do what needs to be
done. With that said we are young
professionals exploring and attaining
experience with the limited resources. This
is truly a valuable lesson because at a point
where we start generating revenue we will
take MAM to greater heights and attract a lot
of interest because of our portfolio and
profile and management skills under limited
resources
Aug-Sep 2016
Page 3