Media pack 2018 media pack | Page 4

Euromedia Editorial Calendar January / February The MENA market. Regional expert Chris Forrester brings his latest annual update on this complex but increasingly important market. Sovereign funds are major players in satellite systems and global TV franchises that are changing the weather in premium rights acquisition, particularly sport. Meanwhile, media is inseparable from complicated regional politics with the isolation of Qatar, home of Al Jazeera, a prime example. Pay-TV is now beginning to power forward and significant investment in content and content production facilities continues. Preview: CabSat MENA (Dubai) March / April Esports are big news in video gaming and are becoming the same for TV. Watching professionals play is esports in a venue or online is gaining traction and is likely to be the arena where VR and AR meet broadcast TV first. What are the latest developments in esports for TV: technology, content and monetisation? Preview: NAB (Las Vegas) MIP (Cannes) May / June Connected television should mean connected consumers – connected to content and connected to ‘the right’ advertising. Data feedback from connected devices should mean providers and advertisers can know their audience intimately and be able to target them at a premium with advertising for products and services they are likely to purchase. What are the latest developments for programmatic advertising, data exchanges, data contributions and trusted brokers. Can any content be matched to its potential advertising audience with content owners and brands winning? Has the much-trailed age of targeting arrived at last? Preview: ANGA (Cologne) July / August CPE & Smart Home Survey The annual survey looks at the evolving role of CPE. Some providers look to thin clients and a shift of the CPE workload to the cloud. Others see the Smart Home and Internet of Things and the constant threat if cyber intrusion demanding a sophisticated Home Gateway. Preview: IBC (Amsterdam) September / October What is the role for AI in broadcasting? Will machine learning play a significant role in better real-time compression? Is it the key to handling the live data loads of UHD and VR? Is it the key to mining and manipulating the Big Data that will deliver personally targeted advertising, highly granular content recommendation and divining viewer trends to accurately predict the content audiences will want. Preview: CASBAA (Hong Kong) November / December Annual Test & Monitor Survey. Test & Monitor is in the frontline of preserving consumer QoE and shielding the provider from avoidable Opex and Capex. In TV Everywhere and OTT provision and with the development of IoT, there are so many touch points how can a T&M provider ensure the quality of an operator’s service?