accurately convey information on suggested timelines , financial aid , the key aspects of the higher education experience , and much more . To capture the diverse nature of U . S . higher education , Media Matrix crews recorded and secured footage from a multitude of campuses , including public , private , large and small institutions .
That was just the start . To meet the challenge of creating videos to appeal to completely different audiences , the Media Matrix creative team chose a separate style for each video , reflecting the demographics of the potential audience . For the student-oriented video , Media Matrix used a fast-paced , highly dynamic style , reminiscent of music videos and current popular TV shows , employing upbeat music and voice-over narration . Interviews with educational experts , advisors , and students were also part of the mix . For the parent video , a two-person on-camera team was used to represent the interests , issues and concerns of parents . The result was effective treatment of the essential information , using presentation styles that complemented each other and provided solid answers to questions that students – and their parents – are likely to have . The quality of the finished product also reflects a positive image of ETS and its commitment to higher education . To date , 50,000 copies of each tape have been produced and a Spanish version is planned for the near future .
Media Matrix is a Horsham , PA-based communications company involved in the production and staging of business meetings , webcasts and teleconferences ; interactive multi-media development ; videotape production and print collateral design .