Media Matrix
helps ETS create
a “first”
creativestudy
Client
Educational Testing Service
Challenge
Produce two videos in different styles geared
towards students and parents
Tools
Video production
Details
When Educational Testing Service, a recognized
leader in developing and administering academic
admission tests, decided to produce and market a
new product directly to consumers, they chose
Media Matrix to help ensure quality results.
The PlanSmart™ Series from ETS includes
two videotapes, designed to help students
and parents through the college admissions
process. The challenge for Media Matrix was
twofold: first, how to provide a great deal of
information in a relatively short video (about 30
minutes), and second, how to create a product
that presents this information effectively for two
different markets: college-age individuals and
their parents.
Media Matrix extensively researched the project
working with ETS to identify ways to visually
depict the college admissions process, and