product. Media Matrix immediately got underway
writing scripts, casting talent, acquiring wardrobe,
creating props and building sets. With all required
elements in place, Media Matrix began production
on pre-recorded interviews and related video
segments to be incorporated into the show.
It was learned early in the planning process that
scheduling conflicts would make it impossible to
videotape Schering executives at the beach, so
Media Matrix brought the beach to Schering.
Interviews with Schering executives were videotaped in a studio in front of a green background.
Media Matrix was able to replace the green
background with actual footage of the beach.
Beach scenes were embellished with a variety of
studio sets and props (including 2,500 pounds of
hours that followed, the two commentators in beach attire conducted interviews
sand), and the resulting video looked as authentic
with Schering managers from several locations on the beach. The interviews
as the footage actually shot on the beach.
were separated by two 30-minute Q&A sessions, during which product managers
and distinguished guests for Vancenase AQ Double-Strength appeared under a
To bring a competitive element to the show,
cabana in front of crashing waves to take live calls from Schering sales reps at
Media Matrix employed a surfing competition
the forty down sites.
between Vancenase AQ Double-Strength and rival
products. Two sports commentators, attired in
Michael Olenski, Media Matrix president and producer of the teleconference,
shorts and colorful Hawaiian shirts, covered the
summarizes the recent Schering project with the following remarks: “As a
action from the beach as the contest unfolded.
company, we have always provided our clients with a single source of contact for
Actors representing competing products were
the solutions they require. This teleconference depicts a clear illustration of the
shown wiping out in the surf, while the product
diverse and far-reaching experience that our company brings to a project. A live
manager for Vancenase AQ Double-Strength
teleconference is the perfect blending of our media and television experience
maneuvered through the huge waves with ease.
with our live business meeting expertise.”
Following a comprehensive editing process for all
Media Matrix is a Horsham, PA-based communications company involved in the
supporting video and the completion of all
production and staging of business meetings, webcasts and teleconferences;
required elements for the show, the day of the
interactive multi-media development; videotape production and print
teleconference was at hand. Media Matrix was
collateral design.
on-site at the main uplink location in Kenilworth,
New Jersey, to produce the event from the
Schering corporate headquarters. Accompanying
Media Matrix was a staff of 60 which included
actors, make-up artists, set designers, camera
operators, teleprompter operators, audio technicians, video engineers and satellite technicians.
After a 10-second countdown to the live
broadcast, an audience of 1,200 watched as
opening graphics animated onto screens at 40
down sites throughout the nation. In the three